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Brand Architecture (Brand strategy)
After the acquisition of an international group’s financial portfolio, the company has to manage over 40 brands in different markets.
22/07/2008 1:33:00

Naming (Brand strategy)
A fur tannery with operations in China, and whose business activity was basically devoted to the footwear industry decided to develop a new business unit for tapestry. Even though the business unit was closer to costumers, it called for a new visual expression and naming, identified with the company’s brand
22/07/2008 23:24:23

Positioning (Brand strategy)
The company is a worldwide leader in the trading of green coffee. Its major customers are instant and ground coffee companies.
22/07/2008 23:25:43