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Brand Experience Building (People journey)
A Duty-Free Shop wanted to create a brand experience with own brands to make people enjoy their waiting time before boarding a plane. They wanted to make the experience different from the great brands present in their premises, helping customers benefit from it and at the same time increasing shop’s revenues
22/07/2008 23:20:50

Internal Brand Building (People journey)
The general management of a major german bank designed an ambitious plan to get closer to their customers. They faced the challenge of finding an internal team to implement this, being aware that the company’s decision-making process did not enjoy of credibility as well as the lack of commitment of their employees.
22/07/2008 23:22:53